Yannis Prodromou is an olive farmer and entrepreneur from Potidaia, Chalkidiki, Greece.
In 2014 he produced the first ever early-harvest olive oil with the newly introduced PDO certification ‘Agoureleo Chalkidikis’.
Moved by the vision to elevate Greece’s wealth of food tradition and wanting to address foreign markets, he commissioned Oxhouse to produce the branding and packaging of his company.
The design approach, based on pure linear forms, responded to the following communication objectives: i. Sound reference to the Greek origin of the product and the company.
Preferably by using connotations to the concept of Greek culture rather than using clichés. ii. Sense of confidence and competence. The company feels confident about the value of its products.
The same design approach was applied the logo.
The use of the letter Y, which is the first letter of the company’s name, creates an archetypal image or ideogram of a tree that has grown out of the earth.